A 140-Page Hub for Products, Sales, and Staff Training
Website Design & Training Portal
Elite Wire
A 140-Page Hub for Products, Sales, and Staff Training
Elite Wire, a rep firm in the wire and cable industry, had almost no digital presence and no scalable way to train its people. I built one platform that serves customers, distributors, and employees: a full product catalog, sector resources, and an interactive training portal.
Elite Wire
Overview
New branding, PDF spec sheets, and a CMS running 57 product pages, 7 sector pages, and a 37-module training portal with video and quizzes, all organized so a dense B2B catalog stays easy to navigate.
Stakeholder interviews and market research came first. The pattern was fragmented content and product information too complex for anyone to self-serve. I mapped a 140-page structure balancing customer resources, product specs, and training.
Elite Wire
The Challenge
Elite Wire’s digital presence was close to nonexistent. Content lived in silos, employees had no structured training, and customers had no way to explore technical products on their own.
One platform had to hold deep technical content, serve public visitors and internal staff at the same time, and stay updatable by people who do not write code.
Elite Wire
The Solution
A new logo, palette, and brand identity, then a Webflow build with CMS logic sturdy enough for spec sheets, sector pages, and an employee portal with video, written modules, and interactive quizzes.
Webflow Animation User Accounts Training Portal
Google Workspace ties the team together, spec sheet templates make adding a product a fill-in exercise, and onboarding workflows run on their own. I trained the internal team to own all of it.
Elite Wire
Performance Results
Elite Wire went from nearly invisible online to running sales, marketing, and training through one platform.
At Go-Live
With Videos, Photos, & Quizzes
In Catalog
The team launches product lines, updates content, and onboards staff with no outside help. That independence was the deliverable.
