A Full Migration for Vail’s Wood-Fired Icon
Website Migration & Redesign
Mountain Standard
A Full Migration for Vail’s Wood-Fired Icon
Mountain Standard is Sweet Basil’s wood-fired sister restaurant, sharing the same address on Vail’s Gore Creek Drive. Its site needed a rescue: a full migration off an aging platform, real mobile usability, and a faster path from hungry visitor to booked table.
Mountain Standard
Overview
The rebuild brought a richer visual language, a custom CMS for menus and events, an integrated gift card platform, and ADA-accessible markup. Staff update everything themselves.
The audit surfaced navigation problems and a site that told no story about the food. Interviews with the team shaped a new architecture built around the guest’s actual path: discover, browse the menu, book.
Mountain Standard
The Challenge
The old site was dated, hard to use on a phone, and every routine content change needed a developer. Menus lagged reality, and marketing moved at someone else’s pace.
The new site had to look worthy of the room, load fast, sell gift cards, and be updatable by whoever closes that night, without a developer on call.
Mountain Standard
The Solution
Bold photography, clear calls to action, mobile-first navigation. A custom CMS handles menus, the wine list, and events, so updates happen in-house the moment something changes.
Webflow Adobe Illustrator Animation Ecommerce
A digital gift card platform opened a direct sales channel. The wine list got a proper display. Small animations add personality without slowing anything down.
