A Modern Refresh for an Iconic Vail Restaurant
Website Redesign
Sweet Basil
A Modern Refresh for an Iconic Vail Restaurant
Sweet Basil has anchored Vail dining for decades, but the website lagged far behind the room. I rebuilt it to load fast, read beautifully, and stay current without a developer in the loop.
Sweet Basil
Overview
A custom CMS now lets staff update menus, news, and galleries in minutes. New photography, restrained animation, and a refined palette carry the same standard online that the room sets in person.
I audited the brand and the old site first. The gaps were consistent: buried reservations, no storytelling, menus that were painful to update. Working with the Sweet Basil team, I restructured everything around what guests actually come for: reservations, menus, and private events.
Sweet Basil
The Challenge
The original site loaded slowly, navigated badly, and looked years out of date. Guests struggled to find the basics, starting with how to book a table.
The harder constraint: match an award-winning dining room’s standards while handing full content control to the restaurant team, with no developer needed for routine updates.
Sweet Basil
The Solution
A mobile-first design with intuitive navigation and rich visuals. A streamlined reservation flow, a cleaner private-event inquiry path, and CMS collections for menus, news, and galleries.
Webflow Animation Ecommerce
Speed and SEO came from unglamorous work: optimized assets, structured data, accessible markup. Then I trained the staff, so the site stays theirs, not mine.
Sweet Basil
Performance Results
Sweet Basil has stayed a retained client for 5 years, built in a 12-week sprint from concept to launch. The team now runs menus, news, and galleries entirely on their own, with no developer in the loop.
Since 2021, Still Evolving
Concept to Launch
Menus, News & Galleries
Guests noticed the mobile experience first. The staff noticed how fast menu and photo updates got. Both were the point.
